What is PCD in Pharma Franchise Business?

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PCD Pharma Franchise business has become quite popular in recent times. What is this business model and why has it become a favorite?

PCD is the abbreviation of Propaganda cum Distribution. Like a pharma franchise, it refers to authorization of marketing and distribution rights by a pharmaceutical company to a pharma distributor.

The rights are given so that the distributor can use the company name or brand name on behalf of the pharma company.

The franchise agreement is done between the franchiser and the franchisee. When we say franchisee, he is basically an entrepreneur, who is going to buy the franchise from the larger company, i.e., franchiser.It is a lucrative business opportunity.

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